I have always liked perfume. A good one changes how the whole day feels.
The ones I liked most were the expensive ones. Buying those was never going to happen, so I wore what I could and kept looking at the rest.
The ones I wanted were behind glass.
How SYNOR happened
I made it for
myself first.
And then people kept asking me where they could buy it.
Sagar DihoraSurat
After a few years I knew them well. Eau de Toilette, Eau de Parfum, Extrait de Parfum, and what makes each one different. Which one is right for summer and which one for winter. Which one men like, which one women like, which one everyone likes.
And the notes — the top note, the heart note, the base note, and what each one does.
The label tells you.
This one for summer.
This one for winter.
The more I understood, the more one thought kept coming back.
If I cannot buy it, maybe I can make it.
Nobody taught me. I went and found out. What goes inside a perfume, and where to get each thing. Then I brought it all home and started.
I found out how.
Then I brought it all home.
The first ones were never the same twice. They were not bad — they were just a little different every time. One would be right, the next one not.
The first one.
The second.
And the next.
Close. Not the same as last time.
Start again.
Every batch taught me something, and slowly my hands learned what to do. I made them for myself and I wore them, and that is how I learned.
After some time I could make the same one again, any day I wanted. Then I just kept making new ones.
Written down, so it could be done again.
I wore my own work.
Then people started asking. At work first.
Somebody always noticed.
Which perfume is this?
Where did you get it?
You came in at nine and it is still there at six.
After that it happened everywhere — at their homes, at mine, at family functions. Wherever I went, somebody asked.
At their homes.
And at family functions.
Tell me where you buy it.
I made it. For myself.
People kept asking, so I started making a little more than I needed and gave some away. They were happy, and that was the whole reason.
A little extra, every time.
Then their friends asked too. Everyone I gave a bottle to was asked about it by somebody else, and they would come back to me.
It had grown past something I could do on the side, so I put a price on it. Everybody paid it.
One told another.
Then it was more than a few.
Can you make a few more?
Some others want it as well.
My studies had just finished around then. I could have looked for a job, but people were already waiting for what I made. So I chose this instead.
One or the other.
The name came the same easy way. No list, no meeting. I liked how it sounded and it felt right.
SYNOR. 2025.
The first one with a name on it.
Soon orders were coming from other states, and some from other countries. Doing it all through messages was slow for them and for me, so I built the online store. Now they can see every new one and order it themselves.
They were coming from everywhere.
So I built a shop.
One thing was still missing. You cannot smell words.
People would order, wear it and like it, but often say it was a little different from what they had pictured. That happens to everyone who buys perfume online.
The same line, again and again.
Got it today.
I thought it would be a bit different. But I like it.
First I sorted them out — which one for summer, which one for winter, which one for the rain and which one for humid days. It helped, but it was not enough.
Sorted by weather.
Then the idea came. In a shop you smell it first and then you buy. Online you cannot. But my perfume could travel, and it was already travelling.
In a shop
You smell it first.
Then you pay.
Online
You pay first.
Then you find out.
They cannot come to the shop.
So the shop will go to them.
So the shop will go to them.
So I made the tester. 3ml, Rs 49, just enough to cover the cost. Order as many as you like and wear them for a few days on your own skin.
What you spend on testers comes off the bottle you choose, so trying it costs you nothing.
3ml. Enough for a few days.
Smell it first. Then decide.
Sagar
Founder · SYNOR · Surat, 2025
Rs 49
Try any scent for Rs 49.
Get the Rs 49 back.
3ml is enough for a few days on your own skin. Order as many as you want. What you spend comes back as cashback on the bottle you choose.
Start with a testerCashback is credited after delivery.
SYNOR · Extrait de Parfum · Made in India